What is a CMS?
A Content Management System (CMS) is a computer program that allows users to publish, edit and modify content. A CMS is important to the success of a website. The CMS will help you create, add and keep track of the content you create for your site over time. Without a CMS, it is difficult to keep track of what information has been on your site and when. You’ll have trouble tracking down the content you’ve published on your site and the changes that have been made on your site.
A CMS makes it simple for non-technical people to add and edit content. They can also manage their website if the CMS is set up properly. A CMS can be designed so that users don’t need programming skills to manage their content. However, to optimize the website, a programmer may need to set up the CMS and update it on a regular basis.
A good CMS will perform several functions “behind the scenes” that support users’ efforts. The CMS will provide navigation elements. It will make the content searchable and provide indexing. The CMS monitors users and controls their permissions and security settings. The CMS will also help users update both real-time and static content. The real-time content generally consists of blogs, articles and other information that you want the readers to have access to immediately. Static content is information that is accessed through tags or links on the website. This content does not change often.
The CMS should be designed to naturally flow with the type of information on your site. The CMS will determine which pages go where. It also determines which pages are linked together. Modern CMS systems give users a web-based authoring environment. This allows users to update the site remotely if necessary. This allows your company to have more than one author for the site. For example, a technical writer can update the content that is targeted towards technology. Marketing writers can update the sites sales and marketing information. Your site can have multiple authors who have specialized writing skills.
The CMS can dramatically simplify your workflow. For example, a writer can create a new post for the site and send it to his or her manager for review and approval. Then, the manager can request an editor to review the post. They could also ask the marketing, financial or legal department to review the post. Once the reviewers approve the post, it can be published immediately.
Many websites such as blogs, shopping and news sites are run by a CMS. In addition, corporate and marketing websites usually have a CMS. The purpose of the CMS is to display content such as articles, links and media on the website. A CMS can be simple with minimal features or more complex, depending on the company’s needs.
One advantage of a CMS is that it allows users to upload links and media quickly and simply. Many people want to add links for customers that refer them to helpful information that it hosted on other sites. This may include articles, vendor information or other useful information. Adding media to a site keeps it interesting and fresh. It allows users to add information like tutorials, product demonstrations and marketing presentations.
There are many other benefits to a CMS. If it is set up properly, it can protect the security of your company and your users. This is especially important if you have an ecommerce site. The CMS will make it easier for end users to navigate through your site and find the information that they needs. A CMS makes decentralized authoring possible. Writers can add information to the site from mobile sites and several computers. A CMS allows for rapid turn-around time and allows your site to be flexible.